Go Tartan

User Experience / Visual Identity

Connecting students to student organizations.

CHALLENGE

How can the current browsing and searching process for student organizations be optimized in the context of CMU’s Orientation?

OUTCOME

Go Tartan is a 3 week period at the start of each semester where new and returning students can search, browse, and propose new student organizations via a kiosk or mobile app.

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SKILLS

Sketch
InDesign
Illustrator
Photoshop
Principle
FramerX
After Effects

Background

The CMU UPLift Challenge is an annual grant-allocation competition that accepts proposals to better the campus community. Go Tartan is a proposal for the UPLift Challenge that aims to partner with the administration to implement a better student org. browsing and searching experience.

Research

Talk to users, find relationships, and synthesize insights.

1st Year Interviews // What pain points exist?
Org. Leader Interviews // What pain points exist?
Stakeholder Mapping // Who, other than new students, are affected?
Experience Mapping // How do new students join orgs.?
Storyboarding // What scenarios might new students encounter?Competitive Benchmarking // How do other schools compare?